Cost-Plus Pricing

Top 3 podcast episodes answering this question on AskThePods · understanding cost-plus pricing strategy.

Answer

Discusses how acquisition offers and discounts shape customer LTV and brand perception, moving beyond basic price-cutting.

Source: Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters on Marketing Operators.

Top episodes

  1. 1. Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

    Marketing Operators

    Discusses how acquisition offers and discounts shape customer LTV and brand perception, moving beyond basic price-cutting.

  2. 2. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

    Marketing Operators

    Covers the evolution of DTC pricing and offer strategies beyond simple discounting, focusing on bundles and value-driven customer journeys.

  3. 3. E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

    Marketing Operators

    Former Oodie CMO Tyson Drake discusses merchandising, product tiering, and top-of-funnel marketing tactics for high-growth brands.

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