Cost-Plus Pricing

Answer

Covers launching new channels and identifying incremental value, with a focus on deal structuring and high-AOV product limits.

Source: 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend on Marketing Operators.

Top episodes

1. 1. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   Covers launching new channels and identifying incremental value, with a focus on deal structuring and high-AOV product limits.

2. 2. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

   Marketing Operators

   Explores the evolution of media buying from platform execution to strategic data fluency and deal structuring for customer funnels.

3. 3. Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

   Marketing Operators

   Discusses acquisition offer strategies, comparing discounts to other price structures to optimize LTV and retention.

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