Cost-Effective Marketing

Answer

Melissa Davies shares her journey of reducing customer acquisition costs and slashing marketing expenses from 30% to 10% of revenue through a stress-free content plan.

Source: 190. The stress free content plan that built a huge audience on The Ecommerce Roadmap.

Top episodes

1. 1. 190. The stress free content plan that built a huge audience

   The Ecommerce Roadmap

   Melissa Davies shares her journey of reducing customer acquisition costs and slashing marketing expenses from 30% to 10% of revenue through a stress-free content plan.

2. 2. S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

   Limited Supply

   Journalist Benjamin Gottlieb and Nik Sharma discuss storytelling and consumer psychology as tools to build a brand without high ad spend.

3. 3. Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand

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   Learn how Shiti Coolers utilized unconventional guerrilla marketing and low-cost tactics to build a viral community-led brand.

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