Cost-Benefit Analysis Of Support Channels

Answer

A detailed look at testing new marketing channels, specifically Connected TV, using a $20K/month test to evaluate lift and ROI.

Source: How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6 on DTC Podcast.

Top episodes

1. 1. How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

   DTC Podcast

   A detailed look at testing new marketing channels, specifically Connected TV, using a $20K/month test to evaluate lift and ROI.

2. 2. Winning Strategy for Selling Thru Multiple Channels - Tauseef Syed - Amazon Legends - Episode #248

   Amazon Legends Podcast

   Expert Tauseef Syed discusses strategies for selling through multiple channels and how to optimize them for profitable growth.

3. 3. Why Burning Down and Rebuilding Their Business Helped Swift Industries Win

   The eCommerceFuel Podcast

   Martina Brimmer shares how Swift Industries restructured their business and systems to handle demand changes and operational costs.

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