Cost Per Acquisition (Cpa)

Answer

Host Eric Bandholz discusses Beardbrand's recovery, focusing on Facebook as an acquisition channel and optimizing CPA through bid caps.

Source: New Beginnings for Beardbrand on Ecommerce Conversations.

Top episodes

1. 1. New Beginnings for Beardbrand

   Ecommerce Conversations

   Host Eric Bandholz discusses Beardbrand's recovery, focusing on Facebook as an acquisition channel and optimizing CPA through bid caps.

2. 2. Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes

   Ecommerce Coffee Break

   Brendan Hughes of Optily explains why Facebook Ad performance has dropped and how marketers are struggling to measure CPAs at the bottom of the funnel.

3. 3. YouTube Ad Secrets for Ecommerce

   Ecommerce Conversations

   Brett Curry shares strategies for YouTube ads, highlighting CPA as a vital metric for converting ecommerce traffic.

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