Cost Of Customer Acquisition Vs Retention

Answer

Jordan Gordon discusses using email retention to boost revenue and how it serves as a more cost-effective alternative to high acquisition costs.

Source: Ep 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNF

   DTC Podcast

   Jordan Gordon discusses using email retention to boost revenue and how it serves as a more cost-effective alternative to high acquisition costs.

2. 2. REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

   Shopify1Percent

   A practical guide to making retention a financial metric rather than just a concept, featuring a 'whiteboard experiment' to compare budgets.

3. 3. How To Grow Your Business With Returning Customers | #274 Fiona Stevens

   Ecommerce Coffee Break

   Fiona Stevens of LoyaltyLion shares strategies to increase returning customers and boost lifetime value while balancing acquisition focus.

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