Explores the nuances of 'Woke Marketing' and how brands can authentically align with social causes without appearing performative.
Explores the nuances of 'Woke Marketing' and how brands can authentically align with social causes without appearing performative.
Former Patagonia CEO Rose Marcario discusses the company's long-standing culture of activism and its lead role in the Facebook ad boycott.
Analyzes how fashion brands responded to the Russia-Ukraine crisis and the broader evolution of Corporate Social Responsibility in political contexts.