Cookieless Future

Answer

Ben Parr discusses zero-party data and brand strategies for navigating the end of third-party tracking in a cookieless environment.

Source: Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI) on Future Commerce.

Top episodes

1. 1. Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)

   Future Commerce

   Ben Parr discusses zero-party data and brand strategies for navigating the end of third-party tracking in a cookieless environment.

2. 2. Who Participates in the Multiplayer Future?

   Future Commerce

   Phillip Jackson and Deana Burke discuss the 'Multiplayer Future' of brands amidst increasing privacy regulations and a fragmented web.

3. 3. [DECODED] Conjectures and Commerce

   Future Commerce

   Explores commerce conjectures and how algorithms might act as proxies for consumer behavior in an era of digital resistance.

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