Ben Zettler joins to discuss how DTC brands can navigate the disappearance of cookies and build sustainable marketing strategies through tools like Klaviyo.
Ben Zettler joins to discuss how DTC brands can navigate the disappearance of cookies and build sustainable marketing strategies through tools like Klaviyo.
Ben Parr discusses the death of third-party tracking and how brands must pivot to zero-party data and new collection tools to survive.
An exploration of the principle of least resistance in commerce and how brands should approach a future driven by algorithms and LLMs.