Cookie-Less Marketing

Answer

Discusses the death of 3rd party cookies and how iOS17 affects reaching customers, emphasizing first-party and zero-party data strategies.

Source: 240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing on eCommerce Badassery.

Top episodes

1. 1. 240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing

   eCommerce Badassery

   Discusses the death of 3rd party cookies and how iOS17 affects reaching customers, emphasizing first-party and zero-party data strategies.

2. 2. iOS ‘Debacle’ Spurs Triple Whale

   Ecommerce Conversations

   Explores the impact of Apple's tracking changes and the broader trend of moving away from third-party cookies for advertising.

3. 3. How To Ensure Your Business Strives In A Cookieless World!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   A deep dive into setting up a business for a cookieless world using zero-party and first-party data strategies.

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