Max Sinclair discusses the Agentic Commerce revolution, the 'Netscape Trap', and how custom retailer apps are changing discovery in a post-cookie landscape.
Max Sinclair discusses the Agentic Commerce revolution, the 'Netscape Trap', and how custom retailer apps are changing discovery in a post-cookie landscape.
A panel discussion on the 5Cs framework for Agentic Commerce, addressing the hurdle of AI discovery and how retailers are adapting to the loss of traditional tracking.
Max Sinclair explains how AI shopping agents like ChatGPT and Rufus are rewriting discovery rules and how the 'Netscape Trap' affects brand visibility.