Rabah Rahil of Triple Whale discusses how iOS changes impacted merchants and the shift toward first-party data and server-side conversion tracking solutions.
Rabah Rahil of Triple Whale discusses how iOS changes impacted merchants and the shift toward first-party data and server-side conversion tracking solutions.
This episode explores why conversion data often feels inaccurate and how server-side connections (Elevar) help brands capture 100% of their conversions.
Shri Kanase shares strategies for Google Ads account structure, explicitly highlighting the importance of setting up conversion tracking and feeds correctly to scale.