Conversion Tracking

Answer

Explores why Shopify brands struggle with mismatched data between Facebook, Google, and Shopify, advocating for server-side tracking and data layers.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explores why Shopify brands struggle with mismatched data between Facebook, Google, and Shopify, advocating for server-side tracking and data layers.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Discusses the pitfalls of Google Ads conversion reporting and how server-side tracking provides a truer picture of new customer acquisition.

3. 3. iOS ‘Debacle’ Spurs Triple Whale

   Ecommerce Conversations

   Analyzes the impact of iOS tracking changes on ecommerce and how Triple Whale uses server-side solutions to recover lost conversion data.

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