Conversion Tracking

Answer

Focuses specifically on UTM parameters and aligning tracking strategies for ecommerce campaigns.

Source: 027 - Unprepared: Tracking Your Digital Campaigns Using UTMs with AJ Yager and Spencer Connell on Honest Ecommerce.

Top episodes

1. 1. 027 - Unprepared: Tracking Your Digital Campaigns Using UTMs with AJ Yager and Spencer Connell

   Honest Ecommerce

   Focuses specifically on UTM parameters and aligning tracking strategies for ecommerce campaigns.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Explores the pitfalls of standard ad tracking and the importance of server-side solutions for accurate conversion data.

3. 3. iOS ‘Debacle’ Spurs Triple Whale

   Ecommerce Conversations

   Addresses the iOS tracking 'debacle' and the shift toward server-side tracking solutions for better ecommerce analytics.

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