Ritu Java discusses using AI to scale brands, focusing on conversion rates as a leading indicator of ad efficiency and performance.
Ritu Java discusses using AI to scale brands, focusing on conversion rates as a leading indicator of ad efficiency and performance.
Amina Pasha shares marketing insights from Thrive Market and The Honest Company, highlighting the importance of Conversion Rate Optimization (CRO).
Destaney Wishon explores AI-optimized Amazon PPC campaigns, emphasizing the identification of poor conversion rates to prevent wasted ad spend.