The episode features specialist Oliver Palmer discussing how to track and calculate conversion rates, set conversion goals, and improve the user journey for eCommerce businesses.
The episode features specialist Oliver Palmer discussing how to track and calculate conversion rates, set conversion goals, and improve the user journey for eCommerce businesses.
Strategy for Google and FB Ads for eCommerce brands including the vital importance of setting up conversion tracking to ensure advertising spend is actually driving sales results.
Ryan Flannagan discusses connecting products with shoppers and provides a masterclass segment on how to analyze conversion data and establish baseline performance levels.