Ihor Sokolov, CEO of the Conversion Rate Store, discusses strategies for maximizing conversions through UX and avoiding the pitfall of 'burning money' on traffic that doesn't convert.
Ihor Sokolov, CEO of the Conversion Rate Store, discusses strategies for maximizing conversions through UX and avoiding the pitfall of 'burning money' on traffic that doesn't convert.
This episode outlines a simple two-step strategy to improve conversion rates and highlights common fatal mistakes e-commerce store owners make during the optimization process.
Brett Turner shares a holistic CRO framework, emphasizing a strategic, campaign-like approach to testing landing pages and funnel elements to increase performance.