Jim Huffman discusses Law 6: Convert, focusing on how conversion strategies must evolve as a brand moves beyond early adopters to mainstream traffic.
Jim Huffman discusses Law 6: Convert, focusing on how conversion strategies must evolve as a brand moves beyond early adopters to mainstream traffic.
Ihor Sokolov, CEO of the Conversion Rate Store, joins the podcast to discuss critical CRO strategies and common pitfalls in eCommerce user experience.
Claus Lauter explores why conversion is more important than traffic in 2026, touching on AI's impact on SEO and the dangers of driving 'lazy' traffic.