Conversion Modeling

Answer

Constantine Yurevich discusses how SegmentStream uses AI and conversion modeling to address the death of traditional attribution.

Source: Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich on DTC Podcast.

Top episodes

1. 1. Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich

   DTC Podcast

   Constantine Yurevich discusses how SegmentStream uses AI and conversion modeling to address the death of traditional attribution.

2. 2. Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results)

   DTC Podcast

   A deep dive into incrementality testing and granular MMM as models for understanding true conversion impact.

3. 3. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett debunks ROAS myths and advocates for better media strategy using Marketing Mix Modeling and attribution.

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