Ben Parr (Octane AI) discusses conversational commerce and how brands can humanize the customer experience to drive acquisition beyond transactional exchanges.
Ben Parr (Octane AI) discusses conversational commerce and how brands can humanize the customer experience to drive acquisition beyond transactional exchanges.
This episode explores AI's role in conversational eCommerce, featuring Marshall Cowan. It discusses keeping AI authentic and the potential for AI to replace traditional sales funnels.
Brian Long of Attentive discusses how SMS marketing and conversational commerce create a new hybrid shopping experience for Shopify brands.