Marshall Cowan, CEO of Clevertar, discusses AI's role in conversational ecommerce, focusing on authentic two-way brand interactions and replacing traditional sales funnels.
Marshall Cowan, CEO of Clevertar, discusses AI's role in conversational ecommerce, focusing on authentic two-way brand interactions and replacing traditional sales funnels.
Exploring how brands use AI to power real-time conversational commerce, specifically focusing on the rise of WhatsApp marketing for Shopify brands.
Nilay Patel explores why users are developing emotional bonds with AI chatbots and the evolution of AI from task-oriented tools to conversational partners.