Contextual Targeting

Answer

Explores the shift from behavioral to contextual targeting due to privacy concerns and the rise of retail media models like Kroger's.

Source: Data Privacy, Retail Media and the Personalized Store on Retail Remix.

Top episodes

1. 1. Data Privacy, Retail Media and the Personalized Store

   Retail Remix

   Explores the shift from behavioral to contextual targeting due to privacy concerns and the rise of retail media models like Kroger's.

2. 2. #424 - Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

   Serious Sellers Podcast

   Amazon PPC expert Destaney Wishon breaks down campaign optimization, specifically defining contextual targeting as a tool for moving up the funnel.

3. 3. The Cold Reality of the Honeymoon Period & External Traffic Part 1

   Seller Sessions

   Covers Amazon's 'Honeymoon Period' and how to manage product/contextual targeting to grow brand awareness or protect conversions.

← Search again on AskThePods