Amazon PPC expert Destaney Wishon discusses PPC strategy, specifically defining contextual targeting's role in the marketing funnel compared to remarketing.
Amazon PPC expert Destaney Wishon discusses PPC strategy, specifically defining contextual targeting's role in the marketing funnel compared to remarketing.
Ryan Burgess from Intentwise explains search term isolation and product targeting to capture audiences based on specific product interests.
Dan Bond explains how to use intelligent targeting and data-driven promotions to increase conversions and protect margins without broad discounting.