Explores the shift from behavioral to contextual targeting in the wake of privacy changes and the rise of retail media networks like Kroger's.
Explores the shift from behavioral to contextual targeting in the wake of privacy changes and the rise of retail media networks like Kroger's.
Discusses the evolution of advertising toward 'Contextual Commerce' as traditional TV spots lose effectiveness in a streaming-dominated world.
A technical deep dive into how changes in IDFA and third-party cookies are forcing a return to contextual targeting strategies.