Content-To-Commerce Strategy

Answer

Lucy Yeomans explains the strategy behind merging Net-a-Porter's editorial teams to create a seamless content-to-commerce experience.

Source: Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense' on The Glossy Podcast.

Top episodes

1. 1. Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense'

   The Glossy Podcast

   Lucy Yeomans explains the strategy behind merging Net-a-Porter's editorial teams to create a seamless content-to-commerce experience.

2. 2. "Add to Heart": Parts 1-6 of Walmart's New RomCommerce Series

   Future Commerce

   A breakdown of Walmart's 'Add to Heart' series, examining how shoppable video content and storytelling drive ecommerce sales.

3. 3. How This Online Store Took a Page From Magazines

   Shopify Masters

   Weston Table founder Dianne O’Connor shares how she uses a magazine-inspired content strategy to create a curated, shoppable digital experience.

← Search again on AskThePods