Content-Led Commerce

Answer

Explores Gap's shift toward entertainment-led retail and the broader strategy of integrating content into the e-commerce journey to drive sales.

Source: Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores Gap's shift toward entertainment-led retail and the broader strategy of integrating content into the e-commerce journey to drive sales.

2. 2. Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Recorded at the EMARKETER Creator Trends Summit, this episode covers shoppable video and creator-led commerce strategies.

3. 3. How This Online Store Took a Page From Magazines

   Shopify Masters

   Founder Dianne O’Connor explains how she built Weston Table by mimicking the experience of a curated magazine to drive e-commerce sales.

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