Kaila Yu explores influencer marketing for Shopify, focusing on brand alignment, trusting creators, and legal considerations regarding content ownership and reuse.
Kaila Yu explores influencer marketing for Shopify, focusing on brand alignment, trusting creators, and legal considerations regarding content ownership and reuse.
Rodney Mason discusses the shift toward creator commerce and how brands are increasing budgets to leverage creators and UGC for social proof.
DTC Podcast explores the differences between user, creator, and employee-generated content and how to strategically deploy them in paid advertising.