Content Roi

Answer

Marcel Hollerbach discusses managing content complexity and measuring the ROI of content creation and distribution across expanding digital channels.

Source: Tackling Content Complexity on Retail Remix.

Top episodes

1. 1. Tackling Content Complexity

   Retail Remix

   Marcel Hollerbach discusses managing content complexity and measuring the ROI of content creation and distribution across expanding digital channels.

2. 2. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan shares how Rocco uses lifestyle content marketing to build community and brand value, moving beyond simple product promotion.

3. 3. 183. Frustrated by wasting time and money? A new approach for getting ROI

   The Ecommerce Roadmap

   Ciara Stokeland offers a fresh perspective on ROI, specifically how to apply return-on-investment thinking to marketing initiatives and ecommerce projects.

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