Content Personalization

Answer

Jimmy Kim and Chase Dimond debunk myths around personalization, offering a 5-tier framework for real implementation in email and SMS to drive retention.

Source: EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention on Send It!.

Top episodes

1. 1. EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention

   Send It!

   Jimmy Kim and Chase Dimond debunk myths around personalization, offering a 5-tier framework for real implementation in email and SMS to drive retention.

2. 2. EP6: Email Personalization at Scale: Automating Without Losing The Human Touch

   Send It!

   Experts discuss seven ways to scale email personalization using dynamic content and behavioral triggers without losing the human touch.

3. 3. Ep 63: Radical Personalization with RightMessage's Brennan Dunn

   DTC Podcast

   Brennan Dunn explains 'dynamic niching,' showing how to tailor website content, blog posts, and calls-to-action based on visitor data and inferred interests.

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