Craig Swanson and Jim Huffman discuss building startups and how to measure the effectiveness of content marketing beyond simple traffic metrics.
Craig Swanson and Jim Huffman discuss building startups and how to measure the effectiveness of content marketing beyond simple traffic metrics.
Brett Owens discusses the myths and truths of influencer marketing, focusing on how to measure return on investment and distribute relevant content.
Adam Ryan, former president of The Hustle, shares insights on why ecommerce firms should acquire content providers and how to value content.