Content Marketing For Trust

Answer

Sean Reyes of ShockSurplus explains how he built an 8-figure business by using educational content to establish trust in a market where products look identical.

Source: How One Founder Turned Car Parts Into an 8-Figure Content Empire on Shopify Masters.

Top episodes

1. 1. How One Founder Turned Car Parts Into an 8-Figure Content Empire

   Shopify Masters

   Sean Reyes of ShockSurplus explains how he built an 8-figure business by using educational content to establish trust in a market where products look identical.

2. 2. Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

   Honest Ecommerce

   The founders of Bird&Be discuss how science-backed, informative content builds trust and validates their brand in the fertility industry.

3. 3. S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

   Limited Supply

   Journalist Benjamin Gottlieb and Nik Sharma discuss how founders can use storytelling and journalistic principles to create trust and inbound interest.

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