Content Marketing For Trust

Answer

Margot Bloomstein discusses developing content and UX strategies to win and maintain customer trust using Sephora and BuzzFeed as case studies.

Source: How Sephora and BuzzFeed Close the Trust Gap on Retail Remix.

Top episodes

1. 1. How Sephora and BuzzFeed Close the Trust Gap

   Retail Remix

   Margot Bloomstein discusses developing content and UX strategies to win and maintain customer trust using Sephora and BuzzFeed as case studies.

2. 2. The Power of Content: How 1 Article Generated $22 Million in Sales

   Shopify Masters

   Learn how an entrepreneur used high-quality articles to build authority and $22M in sales before customers even saw a product page.

3. 3. Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC)

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   The story of how WeNatal bootstrapped a health brand to 30,000 families using content marketing and organic trust-building in a sensitive category.

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