Ilene Richardson discusses the balance between brand identity and demand generation through content in the modern retail landscape.
Ilene Richardson discusses the balance between brand identity and demand generation through content in the modern retail landscape.
Marcel Hollerbach discusses tackling content complexity and its impact on ROI for retail marketing efforts as digital channels expand.
Lizzy Ellingson of David’s Bridal explains how they use content marketing and UGC to empower customers throughout the wedding planning process.