Content Marketing

Answer

Chris Shaffer discusses why most ecommerce content fails and provides a framework for what strategies (video, guides, articles) are working right now.

Source: 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer on The My Wife Quit Her Job Podcast.

Top episodes

1. 1. 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

   The My Wife Quit Her Job Podcast

   Chris Shaffer discusses why most ecommerce content fails and provides a framework for what strategies (video, guides, articles) are working right now.

2. 2. Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs

   eCommerce MasterPlan

   Jacqueline Parisi from Hello Fresh shares their strategy for managing blogs, quizzes, and the metrics used to measure content marketing effectiveness.

3. 3. Understanding content marketing: Netflix, cheat codes, and over-saturation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   A deep dive into understanding content marketing principles, moving beyond 'cheat codes' to create value and cut through over-saturated digital markets.

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