Content Discovery

Answer

A deep dive into retail discovery, discussing common mistakes brands make and how to fix discovery touchpoints in the customer journey.

Source: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into retail discovery, discussing common mistakes brands make and how to fix discovery touchpoints in the customer journey.

2. 2. Episode 332 - Alexa Shopping Is Changing Amazon SEO

   The Smartest Amazon Seller

   Focuses on how AI-driven shopping assistants like Alexa and Rufus are fundamentally shifting how products and content are discovered.

3. 3. Meet the New Beauty Counter | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Examines the new landscape of beauty discovery, focusing on TikTok and algorithmic recommendation engines.

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