Content Creator Partnerships

Top 3 podcast episodes answering this question on AskThePods · building brand partnerships with creators.

Answer

CMO Jonathan Cohen discusses moving from Amazon-first to TikTok Shop dominance by ceding marketing playbooks to content creators.

Source: Cracking the Viral Code: Creators As CMOs on Future Commerce.

Top episodes

  1. 1. Cracking the Viral Code: Creators As CMOs

    Future Commerce

    CMO Jonathan Cohen discusses moving from Amazon-first to TikTok Shop dominance by ceding marketing playbooks to content creators.

  2. 2. 215. The formula for an easy Collaboration you can do this month

    The Ecommerce Roadmap

    A guide to setting up easy collaborations and co-branded content partnerships to drive traffic without high spend.

  3. 3. Episode 321- Amazon’s AI Agent and the New Rules of Selling for 2026

    The Smartest Amazon Seller

    Scott Needham discusses the new rules of selling for 2026, including the role of affiliate marketing and partnerships in an AI-driven landscape.

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