Explores how founder-led content can lower customer acquisition costs and build long-term brand equity in an era where consumers want to connect with people.
Explores how founder-led content can lower customer acquisition costs and build long-term brand equity in an era where consumers want to connect with people.
Features Marcus Milione on scaling Minted New York by 'building in public' and using transparent content to cultivate trust and community.
Discusses how to conceptualize brand campaigns and work with content creators to build identity and resonance with a target audience.