Content Creation At Scale

Answer

Connor MacDonald, Cody Plofker, and Connor Rolain discuss building a scalable, repeatable content creation process for paid social without reliant on agencies.

Source: DTC Content Creation Process That Wins on Paid Social on Marketing Operators.

Top episodes

1. 1. DTC Content Creation Process That Wins on Paid Social

   Marketing Operators

   Connor MacDonald, Cody Plofker, and Connor Rolain discuss building a scalable, repeatable content creation process for paid social without reliant on agencies.

2. 2. The Art of Scaling: Inside Leonardo's Strategy for Scaling eCommerce Brands to 8-Figures

   2X eCommerce Podcast

   Leonardo Caracas discusses the 'machines' and systems needed to scale content creation, including UGC and influencer pipelines, to take brands to 8-figures.

3. 3. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Explores the structural side of scaling content by hiring Performance Creative Directors and building 'flywheels' for creator pipelines and feedback loops.

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