Content Authenticity

Answer

Andrew McLuhan and Paulo Ferreira discuss how brands are becoming publishers to combat consumer distrust through transparent, authentic content strategies.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Andrew McLuhan and Paulo Ferreira discuss how brands are becoming publishers to combat consumer distrust through transparent, authentic content strategies.

2. 2. Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

   DTC Podcast

   Learn how StreetTalk uses street interviews to create performance creative that feels genuine and relatable to modern consumers.

3. 3. Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo

   DTC Podcast

   Dixxon Flannel Co. explains their strategy for building a cult following by prioritizing genuine brand perception and earned loyalty over transactional marketing.

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