Content Authenticity

Answer

Explores how brands transition into publishers to build trust and authenticity, featuring Andrew McLuhan and Paulo Ferreira on the shift from persuasion to publication.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Explores how brands transition into publishers to build trust and authenticity, featuring Andrew McLuhan and Paulo Ferreira on the shift from persuasion to publication.

2. 2. The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into 2026 trends, specifically focusing on how 'synthetic' content impacts online consumer trust and the blurring lines of authenticity.

3. 3. *TEASER* The Oreogate Lady Is NOT Real!

   Future Commerce

   A teaser episode exploring 'Oreogate' and the growing inability to distinguish staged content from reality, questioning the future of trust in digital media.

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