Contact Lens Awareness

Answer

A deep dive into LensCrafters’ 'See.Good.Daily' marketing campaign designed to increase awareness and adoption of contact lenses among millennials.

Source: LensCrafters Targets Millennials With New Marketing Campaign on Total Retail Talks.

Top episodes

1. 1. LensCrafters Targets Millennials With New Marketing Campaign

   Total Retail Talks

   A deep dive into LensCrafters’ 'See.Good.Daily' marketing campaign designed to increase awareness and adoption of contact lenses among millennials.

2. 2. The Human Element in the Age of AI | Ryan Alovis | LensDirect

   Honest Ecommerce

   Ryan Alovis of LensDirect discusses the human element in eyewear e-commerce and the specific consumer experience of being fitted for and purchasing contact lenses.

3. 3. 316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business

   eCommerce Badassery

   This episode explains how to build multi-touch campaigns, using an eyewear/contact lens customer journey as a primary example of building awareness.

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