Contact Lens Awareness

Answer

LensCrafters' brand strategist discusses the 'See.Good.Daily' campaign designed specifically to drive awareness of contact lenses and daily disposables.

Source: LensCrafters Targets Millennials With New Marketing Campaign on Total Retail Talks.

Top episodes

1. 1. LensCrafters Targets Millennials With New Marketing Campaign

   Total Retail Talks

   LensCrafters' brand strategist discusses the 'See.Good.Daily' campaign designed specifically to drive awareness of contact lenses and daily disposables.

2. 2. The Human Element in the Age of AI | Ryan Alovis | LensDirect

   Honest Ecommerce

   The CEO of LensDirect discusses building a major eyewear brand, healthcare regulations, and how consumers are fitted for specific contact lenses.

3. 3. S7 E6: The Inside Scoop on DTC Growth Plans in 2024

   Limited Supply

   A deep dive into 2024 DTC growth plans, featuring a discussion on the future of contact lenses and spatial computing technology like Apple Vision Pro.

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