Contact Lens Awareness

Answer

LensCrafters strategy for millennials focusing on 'See.Good.Daily', a campaign to increase awareness of contact lenses.

Source: LensCrafters Targets Millennials With New Marketing Campaign on Total Retail Talks.

Top episodes

1. 1. LensCrafters Targets Millennials With New Marketing Campaign

   Total Retail Talks

   LensCrafters strategy for millennials focusing on 'See.Good.Daily', a campaign to increase awareness of contact lenses.

2. 2. The Human Element in the Age of AI | Ryan Alovis | LensDirect

   Honest Ecommerce

   Ryan Alovis explains the evolution of LensDirect and the customer psychology around being fitted for specific contact lens brands.

3. 3. 316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business

   eCommerce Badassery

   A guide to multi-touch marketing campaigns, using an eyewear store selling contacts as a primary case study.

← Search again on AskThePods