Katherine Cullen discusses the NRF's 2023 holiday forecast, exploring record spending levels and what is motivating consumers to buy.
Katherine Cullen discusses the NRF's 2023 holiday forecast, exploring record spending levels and what is motivating consumers to buy.
A deep dive into Q1 data, exploring the shift between saving and spending and how macroeconomic signals affect consumer sentiment.
This episode examines how buyer decisions shift during economic shifts, focusing on the four main drivers of purchasing.