Consumer Skepticism

Answer

Explores how brands can address consumer skepticism regarding sustainability and greenwashing through vetting and authenticity.

Source: Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey on eCommerce MasterPlan.

Top episodes

1. 1. Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey

   eCommerce MasterPlan

   Explores how brands can address consumer skepticism regarding sustainability and greenwashing through vetting and authenticity.

2. 2. How Brands Exploit Outrage

   Future Commerce

   Analyzes how brands exploit outrage and the potential ethical concerns of using AI and shocking systems to drive behavior.

3. 3. Trustwashing

   Future Commerce

   Critical look at 'trustwashing' and whether brand social activism is seen as genuine or just tone-deaf marketing.

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