Host Nicole Silberstein and Kimberly Shenk discuss the trust deficit in retail and strategies for brands to prove their claims to skeptical consumers.
Host Nicole Silberstein and Kimberly Shenk discuss the trust deficit in retail and strategies for brands to prove their claims to skeptical consumers.
Margot Bloomstein discusses winning and keeping customer trust by bridging the 'trust gap' through authenticity and content strategy.
An exploration of whether brand social activism is seen as genuine or just 'trustwashing,' focusing on consumer distrust and skepticism.