This episode analyzes Q1 data and Q2 projections using the Direct to Consumer Confidence Index to measure macroeconomic signals and consumer sentiment.
This episode analyzes Q1 data and Q2 projections using the Direct to Consumer Confidence Index to measure macroeconomic signals and consumer sentiment.
A deep dive into why ecommerce revenue is rising while consumer confidence is simultaneously dropping, based on recent DTC Index data.
Taylor Holiday discusses the 'Flow Era' of DTC, utilizing a massive monthly survey of 5,000 customers to track economic sentiment and future spending plans.