Consumer Psychology In Marketing

Answer

Will Leach discusses behavioral research and identifying unconscious factors to uncover actionable consumer insights for brands.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach discusses behavioral research and identifying unconscious factors to uncover actionable consumer insights for brands.

2. 2. [DECODED] The Psychology of Perpetual Commerce: When Shopping Becomes Who We Are

   Future Commerce

   A deep dive into why consumers maintain mental shopping lists and the psychological shift where shopping becomes a core part of identity.

3. 3. Episode 20: Knowing Your Customer | The Power of Habit

   The Smartest Amazon Seller

   Relates Charles Duhigg's 'The Power of Habit' to e-commerce, focusing on how habits rule consumer choices and decision-making.

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