Consumer Psychology In Marketing

Answer

Will Leach, a behavioral research expert, explains how to use subconscious mindstate research and behavioral psychology to influence DTC eCommerce purchasing decisions.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach, a behavioral research expert, explains how to use subconscious mindstate research and behavioral psychology to influence DTC eCommerce purchasing decisions.

2. 2. 282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer

   eCommerce Badassery

   Chase Clymer discusses conversion rate optimization (CRO) through the lens of the customer journey and behavioral economics to drive Shopify sales.

3. 3. The Power of Feedback in Fueling Ecommerce Success - with John Li

   eCommerce Marketing Podcast

   John Li of PickFu explores how gathering and analyzing consumer feedback reveals the underlying psychology behind why customers buy.

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