Consumer Psychology In Marketing

Answer

Will Leach, a behavioral research expert, discusses identifying the unconscious factors and behavioral psychology that drive consumer purchasing decisions.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach, a behavioral research expert, discusses identifying the unconscious factors and behavioral psychology that drive consumer purchasing decisions.

2. 2. Ep 496: How to Apply 20+ Cognitive Biases to Your Email Marketing: AKNF Preview of The World's Best Email and Retention Podcast with Jordan Gordon

   DTC Podcast

   This episode explores the application of 20+ cognitive biases and behavioral economics to email marketing and customer retention strategy.

3. 3. Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

   Seller Sessions

   Anthony Lee explores behavioral purchasing, examining how the brain processes emotion and logic to make purchasing decisions on platforms like Amazon.

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