Explores "Emotional Commerce" and neuromarketing, focusing on how considering the emotional impact of an eCommerce website can drive significant growth.
Explores "Emotional Commerce" and neuromarketing, focusing on how considering the emotional impact of an eCommerce website can drive significant growth.
Discusses the "Buyer Brain" and how future Shopify success depends on understanding psychology, loyalty, and modern buyer behavior in 2025.
Stanford Professor BJ Fogg explains his Behavior Model and how ecommerce merchants can use technology to change customer behaviors and increase sales.