Consumer Psychology In E-Commerce

Top 3 podcast episodes answering this question on AskThePods · applying consumer psychology to ecommerce stores.

Answer

The Hammersley Brothers break down emotional triggers and the 'Heaven & Hell Strategy' to improve e-commerce conversion rates through psychological positioning.

Source: Heaven vs. Hell: The Secret to Selling More on Your Ecom Store on Ecommerce: The Hammersley Brothers.

Top episodes

  1. 1. Heaven vs. Hell: The Secret to Selling More on Your Ecom Store

    Ecommerce: The Hammersley Brothers

    The Hammersley Brothers break down emotional triggers and the 'Heaven & Hell Strategy' to improve e-commerce conversion rates through psychological positioning.

  2. 2. Episode 180 - Designing Product Pages That Answer Buying Objections

    The Shopify Solutions Podcast

    Matt Sucha discusses consumer decision-making psychology and how to improve e-commerce product pages by removing friction and overcoming buying objections.

  3. 3. Tailoring the Perfect E-Commerce Experience - with Jason Friedman

    eCommerce Marketing Podcast

    Jason Friedman explores e-commerce personalization strategies and tailoring the customer journey through a psychological lens from awareness to engagement.

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