Consumer Psychology And Purchasing

Answer

Dr. A.K. Pradeep explains how applied neuroscience and AI reveal the non-conscious drivers of consumer behavior and purchasing decisions.

Source: Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep on eCommerce Marketing Podcast.

Top episodes

1. 1. Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep

   eCommerce Marketing Podcast

   Dr. A.K. Pradeep explains how applied neuroscience and AI reveal the non-conscious drivers of consumer behavior and purchasing decisions.

2. 2. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Behavioral research expert Will Leach discusses identifying the unconscious factors and 'mindstates' that drive consumer behavior in DTC.

3. 3. Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

   Seller Sessions

   An in-depth look at behavioral purchasing on Amazon, covering how the human brain processes emotion and logic during a sale.

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