Will Leach discusses behavioral research and identifying the unconscious factors driving consumer behavior and DTC purchasing decisions.
Will Leach discusses behavioral research and identifying the unconscious factors driving consumer behavior and DTC purchasing decisions.
Explores the psychology of 'Perpetual Commerce' and how shopping has transitioned into a core part of consumer identity and mental state.
Focuses on 'mind building' and experience design, utilizing cognitive psychology and neuromarketing to influence the consumer's mental process and perception.