Andrea Bell discusses where the customer will be in the coming years and how retailers can proactively adapt to changing behaviors.
Andrea Bell discusses where the customer will be in the coming years and how retailers can proactively adapt to changing behaviors.
PepsiCo's Ellen Webb shares insights from the 'pepviz' data initiative regarding Gen Z shopper analytics and brand preferences.
Shopkick's Jaysen Gillespie discusses data-driven research identifying new consumer behaviors and expectations uncovered during global market shifts.