A rebroadcast focused on the mechanics of building a brand by managing perception and positioning in the consumer's mind.
A rebroadcast focused on the mechanics of building a brand by managing perception and positioning in the consumer's mind.
Explores the relationship between physical product touchpoints, like packaging and design, and the resulting consumer perception of value.
John from Manly Bands discusses growing a jewelry brand by leveraging unique designs and collaborations to drive perceived value.