Consumer Insights

Answer

Malinda Sanna, founder of LookLook, discusses using intimate digital research to uncover why customers often hide their true motivations from brands.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna, founder of LookLook, discusses using intimate digital research to uncover why customers often hide their true motivations from brands.

2. 2. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Buyer psychologist Seth Waite explains how to translate qualitative customer insights into growth strategies for CPG and DTC brands.

3. 3. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach discusses behavioral research and identifying the unconscious 'mindstates' that drive consumer behavior and purchasing decisions.

← Search again on AskThePods