Consumer Insights

Answer

Malinda Sanna, CEO of LookLook, discusses uncovering deep consumer insights through curated communities and intimate research rather than traditional surveys.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna, CEO of LookLook, discusses uncovering deep consumer insights through curated communities and intimate research rather than traditional surveys.

2. 2. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Behavioral researcher Will Leach explains how to identify the subconscious mindstates and unconscious factors that drive consumer purchasing decisions.

3. 3. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Buyer psychologist Seth Waite discusses how to use specific questioning and qualitative data to understand why people buy and how to grow CPG brands.

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