Explores how ecommerce brands use smart data and data enrichment to understand consumer behavior and demographics to boost ROI while maintaining privacy.
Explores how ecommerce brands use smart data and data enrichment to understand consumer behavior and demographics to boost ROI while maintaining privacy.
Jason Prowd discusses the importance of cohort analysis over simple averages and how CDPs help brands interpret customer data effectively.
Sarah Carusona explains how to build mathematical models for growth using data analysis and cohort tracking rather than just intuition.