Consumer Connection

Answer

Bluemercury's Minyi Su discusses building beauty brand loyalty and emotional connections during the holiday season beyond just discounting.

Source: Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Bluemercury's Minyi Su discusses building beauty brand loyalty and emotional connections during the holiday season beyond just discounting.

2. 2. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Oddit Co-Founder Shaun Brandt explains how simplicity and emotional branding help DTC companies build stronger consumer connections.

3. 3. Want an easy way to work out how sustainable your products are?

   eCommerce MasterPlan

   Austin Simms discusses software that evaluates product sustainability, helping brands connect with conscious consumers.

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