Explores the psychology of why consumers decide what's worth buying and the paradoxes of frugal vs. luxury spending.
Explores the psychology of why consumers decide what's worth buying and the paradoxes of frugal vs. luxury spending.
Dr. A.K. Pradeep discusses the application of neuroscience and AI in understanding and influencing non-conscious consumer buying decisions.
Dan McCormick shares how he scaled a brand by understanding behavioral economics and consumer psychology to drive demand.