Consumer Behavior Insights

Answer

Explores consumer decision-making, the 'frugal rich' paradox, and how uncertainty influences purchasing psychology.

Source: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores consumer decision-making, the 'frugal rich' paradox, and how uncertainty influences purchasing psychology.

2. 2. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses uncovering unconscious consumer insights through curated communities to understand why customers say one thing but do another.

3. 3. Why We Do What We Do As Sellers And As Customers - Paul Baron - Amazon Legends - Episode #297

   Amazon Legends Podcast

   Paul Baron breaks down the driving forces behind customer actions and how to optimize the e-commerce journey using behavioral economics.

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