Consumer Behavior Change

Answer

Explores the fundamental shifts in consumer psychology and behavior, urging brands to move beyond demographics to understand complex sentiment.

Source: Rewriting the Brand Marketing Playbook on Retail Remix.

Top episodes

1. 1. Rewriting the Brand Marketing Playbook

   Retail Remix

   Explores the fundamental shifts in consumer psychology and behavior, urging brands to move beyond demographics to understand complex sentiment.

2. 2. The Story Behind Shopkick’s Consumer Research

   Retail Remix

   Features research from Shopkick analyzing 18 months of consumer data to identify new behaviors, expectations, and concerns in a changing global landscape.

3. 3. Dr. BJ Fogg On The Fogg Behavior Model

   Ecommerce Conversations

   Professor BJ Fogg discusses the Fogg Behavior Model and applying behavior design to influence customer actions and change behaviors in e-commerce.

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