Consumer Behavior Analysis

Answer

Malinda Sanna discusses using consumer insights to translate human behavior into brand strategy, highlighting why traditional research often fails to capture true motivations.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses using consumer insights to translate human behavior into brand strategy, highlighting why traditional research often fails to capture true motivations.

2. 2. 282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer

   eCommerce Badassery

   Chase Clymer explains how to prioritize the customer journey by applying behavioral economics and data-driven marketing to conversion rate optimization.

3. 3. Why experimentation & testing need to be at the forefront of everything your brand does

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Yaseen and Yusuf Shurbaji explore the psychology of the modern consumer and why experimentation is key to understanding buyer decision-making processes.

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