Consumer Behavior Analysis

Answer

Suzy Davidkhanian and Ayelet Fishbach discuss the psychology of consumer spending and how shoppers decide what is worth their money.

Source: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Suzy Davidkhanian and Ayelet Fishbach discuss the psychology of consumer spending and how shoppers decide what is worth their money.

2. 2. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna explores why customers often can't explain their own behaviors and how brands can uncover true consumer insights.

3. 3. Why experimentation & testing need to be at the forefront of everything your brand does

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Yaseen and Yusuf Shurbaji explain how brands can use consumer psychology and experimentation to understand modern shopper behavior.

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