An in-depth look at the psychology of modern shopping, focusing on how consumers live in a state of constant purchase consideration and identity-driven commerce.
An in-depth look at the psychology of modern shopping, focusing on how consumers live in a state of constant purchase consideration and identity-driven commerce.
Stanford professor Dr. BJ Fogg explains the psychological models behind consumer behavior and how technology is used to influence online purchasing decisions.
A weekly rundown analyzing consumer psychology in purchasing decisions, Amazon's apparel strategy, and retail industry narratives.