Stanford professor Dr. BJ Fogg explains his behavior model and how ecommerce merchants can influence consumers to take action and make purchases.
Stanford professor Dr. BJ Fogg explains his behavior model and how ecommerce merchants can influence consumers to take action and make purchases.
An exploration of Charles Duhigg's 'The Power of Habit' and its direct application to ecommerce business and understanding user purchasing cycles.
Discusses using interactive marketing to reduce choice paralysis and how behavioral economics principles like the paradox of choice affect online shoppers.